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What is design?

And how do you combine it with luxury goods such as jewelry?

Design in English, Project in Italian.

Designing comes from the Latin and means throwing ahead, so design is knowing the present and imagining the future.

Design is technology, science, knowledge of man in all its facets , physical and psychological. Design must know how to combine engineering, art, invention, style, production and the market. It must follow processes and rules, very specific techniques.

The designer is a problem solver. For this reason it must pay attention not only to the project itself but to its evolution, from production to distribution. It has to interface with industry and the economy, with marketing and psychology.

 
Design is any strategy aimed at changing the existing situation into a better one.
We need to re-evaluate the professions of luxury

The word Luxury comes from the Latin lux , light.

It can mean the brilliance that distinguishes precious objects, such as jewelry. Or the light that gives wearing one.

But the word can also originate from the noun luxus , which means excess. As often happens, the truth is in the eye of the beholder.

Depending on the case, the jewel , a luxury item par excellence, can have a positive or negative meaning. The light that highlights who we are, the results we have achieved, our status.

There are those who see instead an ostentation, the excess of those who have too much money to spend on luxuries. How can this be resolved? Enhancing and communicating to the end customer the skills that are the basis of the jewel: creativity, design, artisanal production and innovative skills of which Italy is well equipped.

Design in English, 

Project in Italian.

Designing comes from the Latin and means throwing ahead, so design is knowing the present and imagining the future.

Design is technology, science, knowledge of man in all its facets , physical and psychological. Design must know how to combine engineering, art, invention, style, production and the market. It must follow processes and rules, very specific techniques.

The designer is a problem solver.  For this reason it must pay attention not only to the project itself but to its evolution, from production to distribution. It has to interface with industry and the economy, with marketing and psychology.

Design is any strategy aimed at changing the existing situation into a better one.
We need to re-evaluate the professions of luxury

The word Luxury comes from the Latin lux , light.

It can mean the brilliance that distinguishes precious objects, such as jewelry. Or the light that gives wearing one.

But the word can also originate from the noun luxus , which means excess. As often happens, the truth is in the eye of the beholder.

Depending on the case, the jewel , a luxury item par excellence, can have a positive or negative meaning. The light that highlights who we are, the results we have achieved, our status.

There are those who see instead an ostentation, the excess of those who have too much money to spend on luxuries. How can this be resolved? Enhancing and communicating to the end customer the skills that are the basis of the jewel: creativity, design, artisanal production and innovative skills of which Italy is well equipped. 

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